About Swarovski

SWAROVSKI ELEMENTS is the premium brand for the finest crystal elements manufactured by Swarovski.

The designers’ choice since the founding of the company in 1895, SWAROVSKI ELEMENTS provides creative talents from the fashion, jewellery, accessories, interior design and lighting industries with the latest on-trend innovations.

Available in a myriad of colors, effects, shapes and sizes, SWAROVSKI ELEMENTS offer designers a fabulous palette of inspiration. Born out of passion for detail and high-precision cutting, they impart refined glamour to everything they embellish.

These precious ingredients can be recognized through the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It marks products that are made with genuine SWAROVSKI ELEMENTS. Swarovski, a family company for more than a hundred years with values rooted in integrity, respect and excellence, is noted as much for its ethics in business as for its contemporary artistry and innovative flair.

Daniel Swarovski (October 24, 1862 – January 23, 1956), formerly Daniel Swartz, was born in northern Bohemia (now the Czech Republic).

His father was a glass cutter who owned a small glass factory. It was there that a young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass. In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosmann, Daniel Swartz & Co, which was later shortened to K.S. & Co The company established a crystal cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented.

The Swarovski Crystal range includes crystal glass sculptures and miniatures, jewelry and couture, home decor, and chandeliers.
All sculptures are marked with a logo.  The original Swarovski logo was an edelweiss flower, which was replaced by a 'S.A.L.' logo, which was finally replaced with the current swan logo in 1988.

In 2004 Swarovski produced a brand new cut known as the Xilion or Xilion Rose cut.  This was designed for the Flat Back crystals and is available in both the Hotfix and No Hotfix or Non Hotfix range, it was also designed for the crystal Chaton range, also known as Pointy Backs, which are shaped like diamonds.

Swarovski are always looking to stay one step ahead and therefore are always producing new effects. One of the most popular coatings they have developed is known as, Aurora Borealis, or 'AB', this stone has a rainbow type appearance which accents every colour around it.  This type of special coating is created using special metallic chemical coatings.  Swarovski also produce other coatings known as Crystal Transmission, Volcano, Aurum, and Dorado. These are single coatings, where the effect is only applied once.  There are also stones which have a double coating and these are known as AB 2X, Dorado 2X etc.

The Swarovski Group is headquartered in Wattens, near Innsbruck, Austria where the company has a crystal-themed indoor theme park, called Swarovski Kristallwelten  - meaning Crystal Worlds.  It is very popular with tourists and business visititors alike and attracts thousands of people every year.  Crystal Worlds has a glass covered head at its entrance with a huge water fountain as a mouthpeice. 

The Swarovski Group also includes the following companies - Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes).

To find out more about SWAROVSKI ELEMENTS please visit Swarovski’s official website: